Press Releases Are Valuable Marketing Tools

December 24, 2009

Quite often overlooked as an SEO tool, press releases are very valuable for marketing yourself.  Press releases aren’t just for celebrities, government agencies and news forums.  They are amazing ways to market an upcoming company event, open house or any other announcement you may have.  Press releases are crawled by search engines, which, in turn, can [...]

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New Local Business Page Features on Google and Yahoo

December 17, 2009

A couple of months ago, I spoke about the pros and cons of Google Place pages.  It appears that Yahoo has taken notice of Google Place Pages and is now doing something similar to its local business pages.  There are now new local business page features on Google and Yahoo.  Google recently announced that they will [...]

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How to Whip Your Website into Shape

December 10, 2009

Like waistlines, websites can get soft if you don’t keep working on them.  Here are a few tips on how to whip your website into shape for the new year and beyond:

Control Your Movements – You need to have a website that has a user-friendly back office.  This means that you can add pages, videos, customize [...]

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How to Create a Superb Email Campaign

December 3, 2009

Have you ever wondered how you can create a superb email campaign?  It’s not as easy as just sending an email blast out to all your contacts every other day and hope for the best.  Today’s customers are much more savvy than in the past and need to be treated as such.  With that in [...]

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Effective Link Building on Bing

November 25, 2009

Yes, Google is the dominant force in search engines at the moment.  But that doesn’t mean you should ignore Yahoo and Bing altogether in your link building efforts.  While Yahoo’s share of searches is declining, Bing’s is continually on the rise.  And, if Microsoft’s deal with Yahoo goes through, Bing will pretty much take over Yahoo [...]

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How To Increase Your Traffic from Twitter

November 19, 2009

By now, I’m sure you’ve heard all about Twitter.  Even Oprah has hopped on the Twitter bandwagon and tweets regularly.  Thousands upon thousands of businesses have found major benefits in Twitter as well.  Here are a few simple and easy ways to increase your traffic from Twitter:
1. Include a link to your Twitter account on [...]

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How YouTube Can Promote You AND Your Business

November 12, 2009

Have you ever thought about how YouTube can promote you as well as your business?  It’s really quite easy and the YouTube account is free.  With millions of people accessing and sharing videos via YouTube every month, you would be crazy not to consider using YouTube for promotional purposes.  Here are only a few of the ways you can [...]

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Web-Based Tools Drive Business Growth

November 5, 2009

Studies have found that web-based tools drive business growth.  Even through the economic turmoil lately, small businesses are starting to see a turnaround and looking forward to a stronger period of growth in 2010.  Traditional marketing methods are still commonplace.  But, businesspeople who are expecting to grow their business in the next year are focusing [...]

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How to Use Google Maps on Your Website or Blog

October 29, 2009

In a continuing effort to keep my real estate clients and others “in the know” with the latest and greatest, I have stumbled upon a fantastic tool that Google has created to help make your website and blog even more visually appealing and engage your reader.  Have you ever wondered how you could use Google [...]

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Bing! Microsoft Recognizes Importance of Social Networking

October 22, 2009

Can you hear it?  “Bing!”  That’s the sound of the lightbulb going off over Microsoft’s head.  Microsoft has recognized the power of social networking.  This computer software giant just announced that it will start adding status updates from both Facebook and Twitter in real-time to its own search site Bing.  Google has already responded by announcing that they, [...]

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